CASE STUDY 02 / HOME RENOVATION
A confident identity and a clear website for a fictional home renovation company.
Inside the project
01 / THE CHALLENGE
The fictional brief: help a small renovation company present the same care online that it brings to a home. Westward needed a recognizable identity, clear service descriptions, and an approachable way for homeowners to start a project.
02 / THE APPROACH
A sturdy wordmark anchors a palette of stone, charcoal, and muted blue. We paired practical workwear and simple stationery with a website that explains the services, the process, and the next step in plain language.
THE IDENTITY
Explore three logo directions and color combinations. Each has a different role in the identity.
COLOR WITH CHARACTER
THE TYPE SYSTEM
Aa Bb Cc.Barlow Condensed / DM Sans
BEYOND THE LOGO
An identity made for the everyday work. Explore the shirt, embroidered cap, and business cards to see how it carries across materials.
THE DIGITAL EXPERIENCE
Clear content, a distinctive visual language, and a considered mobile experience. See how the identity becomes a website.
Explore website concept03 / THE DESIGN OUTCOME
One identity across the work shirt, cap, business cards, and website. The design makes a small team feel organized and helps homeowners understand the kind of projects it takes on.
This is an illustrative case study for a fictional company. The mockups demonstrate a design direction, not a commissioned engagement or measured business results.
NEXT UP / CASE STUDY 03